Introduction to Google Analytics Training
Course number: GOOG-CGI001
This course introduces the student to web analysis using Google Analytics.
Performance-Based Objectives
- Fundamentals of web metrics and web analytics
- Understand what web analytics can do for your business
- How Google Analytics works
- Key features and capabilities of Google Analytics
- How to set up accounts, web properties, and profiles in Google Analytics
- How to activate Google Analytics tracking
- How to navigate the reporting interface
- How to use and customize the dashboard
- How to export data from reports
- Various methods to slice and dice your data
- Analyzing and interpreting default reports
- Best Practices for Setting Filters in Google Analytics
- How to Apply Filters in Google Analytics
- How to Incorporate Goals in Google Analytics
- How to Interpret Reports for Analyzing Goals
- How to Create Funnels in Google Analytics
- How to Interpret the Funnel Virtualization Report
Course Outline
- Topic 1A: Introduction to Web Analytics
- Topic 1B: Why Learn Web Analytics: Analytics vs. Reporting
- Topic 1C: Fundamentals of Web Analytics
- Topic 2A: Basics of Google Analytics
- Topic 2B: Getting Started with Google Analytics
- Topic 2C: Google Analytics Code Snippets
- Topic 2D: Access Management
- Topic 3A: Introduction to Reports in Google Analytics
- Topic 3B: Understanding the Report Layout
- Topic 3C: Exporting Your Data from Google Analytics
- Topic 3D: Digging Into Reports
- Topic 3E: Audience Reports Demystified
- Topic 3F: Traffic Sources Report Demystified
- Topic 3G: Reports
- Topic 4A: Introduction to Filters
- Topic 4B: Overview of Different Types of Filters
- Topic 5A: Introduction to Goals
- Topic 5B: Configuring Goals
- Topic 5C: Analyzing Goals Using Standard Reports
- Topic 6A: Introduction to Funnels
- Topic 6B: Building a funnel in Google Analytics
- Topic 6C: Funnel Visualization Report
- Topic 7A: Tracking Online Marketing Campaigns through Google Analytics